about me

 

I was born and raised in South Africa by a pair of eccentric parents. My father was a successful entrepreneur and my mother an architect; together they traveled the world collecting famous art and furniture. Growing up in a design awarded house, surrounded by style and good taste, I began to develop an insatiable desire regarding the design of everything. 

 

At age 21, I followed my first love to Israel, furthered my studies in Fine Art at Bezalel Academy of Arts and Design, graduating with the student exhibition most prominently featured in the media.

One thing led to another, my career path weaved together my background in fine art with brand marketing and brought me to where I am today.  My responsibilities as Creative Director exhilarate me both professionally and personally.

 

In my free time, I collect furniture, art and eclectic pieces from different places and periods. My adventurous spirit finds me inventing recipes, traveling and collecting creative inspirations, from everything and everyone around me. My career is where I make the final transformation applying all of my artistic experiences to bring powerful images, fine aesthetics and impactful story-telling to the digital age.